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TikTok engagement rate calculator
Work out your TikTok engagement rate by followers or by views, see the formula with your numbers, and compare it with a published median. It runs in your browser.
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How it works
How to use it
Enter your numbers
Followers, plus likes, comments, shares and saves from one post, or totals from several.
Pick a method
By followers, or by impressions or views for how people who saw it reacted.
Read the result
See the rate, the exact formula with your numbers, and how it compares with a published median.
Tips
- Find views, likes, comments, shares and saves in each video's analytics.
- Most TikTok views come from people who don't follow you, so by views often tells you more.
- Check videos at the same age, like 7 days after posting, to compare them fairly.
FAQ
Common questions
How is engagement rate calculated?
By followers: add up the likes, comments, shares and saves on a post, divide by your followers and multiply by 100. For several posts, divide by the number of posts too. By impressions or views: divide the same total by the impressions or views instead.
What's a good TikTok engagement rate?
The median TikTok video from a brand account gets 1.73% by followers, according to the Rival IQ 2025 Social Media Industry Benchmark Report (2024 data, brand accounts). Small and creator accounts usually get more, so compare yourself with accounts your size and with your own past videos.
Followers or views?
By followers is how most reports compare accounts. On TikTok many views come from people who don't follow you, so by views often says more about a single video.
Which interactions should I count?
Tools differ: some count only likes and comments, others add shares and saves. Count the same ones every time so your posts compare fairly. Leave a box empty to leave it out.
Is anything I enter sent to you?
No. It runs in your browser, so nothing you type or upload reaches our servers.